Copper River, Bristol Bay marketing groups join forces for 2024

The first Copper River opener is May 16! The fishery marks the official start of Alaska's 2024 salmon season!

by | May 1, 2024

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Partnership will promote uniqueness of wild AK salmon “from boat to plate

The Copper River Prince William Sound Regional Seafood Development Association (Copper River RSDA), alongside the Bristol Bay Regional Seafood Development Association (Bristol Bay RSDA), will launch a collaborative effort to spotlight the unique attributes of Wild Alaska Salmon throughout the summer of 2024.

A press release said that alongside retail partner trainings, both marketing associations will craft digital content on their websites and social media platforms to showcase the authentic tales of both fisheries and their salmon, emphasizing sustainability, fishing narratives, and environmental impact.

The groups aim to increase overall knowledge of both Copper River and Bristol Bay wild salmon from boat to plate, ultimately empowering consumers to make the wild choice in a time when transparency, quality and simplicity are at the forefront of consumers’ decision making and cooking habits.

Lilani Dunn, executive director of the Bristol Bay RSDA, remarked, “With both regions’ fishing seasons, U.S. consumers, retailers, and restaurants have a wonderful opportunity to savor fresh Wild Alaska Salmon from early May through the summer months.”

Christa Hoover, executive director of Copper River and Prince William Sound RSDA, added, “We are thrilled to join forces with another regional marketing group to inform and celebrate the exceptional qualities of wild Alaska Salmon.”

Consumers can follow along with the collaboration on both RSDA’s consumer-facing social media accounts, newsletters, and websites (Copper River Salmon and Bristol Bay Sockeye).

The 2024 commercial harvest forecasts for the Copper River District are 1.30 million sockeye salmon, which is 46% above the 10-year average of 893,000 fish. Fishery managers said that for Chinook salmon conservation, the ‘inside closure area’, will be closed during early season fishing periods and may be expanded early in the season to include waters inside the barrier islands east of Coffee Creek. The Copper River Chinook salmon total run forecast (47,000 fish) is 2% below the 10-year
average of 48,000 fish.

For the world’s largest sockeye salmon fishery at Bristol Bay, the 2024 forecast calls for a harvest of 25.01 million reds at Bristol Bay and 1.10 million at the South Peninsula. A Bristol Bay harvest of this size is 39% less than the 10 year average harvest of 40.72 million sockeye.

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About Laine

Laine Welch has covered the Alaska fish beat for print and radio since 1988. She also has worked “behind the counter” at retail and wholesale seafood companies in Kodiak and on Cape Cod.


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