Wild Alaska Pollock Named Official Whitefish of NHL’s Seattle Kraken

"Seattle is home to the fleet that harvests one of the most sustainable proteins in the world, Wild Alaska Pollock." says promo.

by | April 13, 2023

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Climate Pledge Arena in Seattle, WA

By Ryan Doyle at SeafoodNews.com

April 13, 2023

Pollock fans, it’s time to hit the ice as Wild Alaska Pollock is now the official Whitefish of Climate Pledge Arena and the Seattle Kraken of the National Hockey League (NHL).

The fish will now be available on multiple menus throughout the arena as Climate Pledge Arena looked to Seattle-based Trident Seafoods, the largest vertically integrated seafood company in the United States, and the Association of Genuine Alaska Pollock Producers (GAPP) to help provide sustainable food options to fans.

Wild Alaska Pollock will be featured in menu items created by the Arena’s Executive Chef, Molly De Mers, in the Trident Seafoods marketplace, Fork & Fin, located in American Express Hall, and in other marketplaces to be announced throughout the arena.

“Seattle is home to the most sustainable arena in the world and also home to the fleet that harvests one of the most sustainable proteins in the world, Wild Alaska Pollock,” said Craig Morris, GAPP CEO. “We appreciate the warm welcome as the newest member of the Climate Pledge Arena team and the Kraken faithful, but as the official whitefish of Climate Pledge Arena, we could not be more excited to welcome the Seattle Kraken to a very special team: Team Wild Alaska Pollock.”

“The Seattle Kraken is the 32nd team in the NHL,” said Joe Bundrant, Trident CEO. “And we think it’s fitting to increase our donations to reach a lifetime target of donating 32 million servings of food to people in need by 2024. Our partnership with Climate Pledge Arena is an important part of that commitment.”

Climate Pledge Arena, home of the Kraken, is working to become the first International Living Future Institute Net-Zero carbon-certified arena in the world. Operating on 100% renewable energy power, running zero waste events, and Climate Pledge Arena is committed to being free of all single-use plastics by 2024.

“When fans enjoy our delicious seafood on game night, they do so knowing they are eating food that is good for people, and good for the planet,” said Bundrant.

Seafood found its footing at the Climate Pledge Arena as back in 2021, the ‘Bristol Bay Wild Market’ debuted featuring Alaskan seafood thanks to the Bristol Bay Native Corporation (BBNC), Bristol Bay Regional Seafood Development Association (BBRSDA) and Bristol Wild Seafood Company (BWSC).

“Bristol Bay Native Corporation is proud to share the unique tastes of our region with visitors to Climate Pledge Arena” says BBNC President & CEO Jason Metrokin. “As a proud partner of the Seattle Kraken, creating the marketplace with our incredible partners is the natural next step in promoting the best of Bristol Bay while educating arena visitors about Alaska and the bold, cooperative spirit of our people.”

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About Laine

Laine Welch has covered the Alaska fish beat for print and radio since 1988. She also has worked “behind the counter” at retail and wholesale seafood companies in Kodiak and on Cape Cod.


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