AK pollock sector forms new promotional group via Texas PR firm

APFA will "reinforce the fishery’s longstanding commitment to research and science-based approaches that help ensure a healthy fishery and healthy marine ecosystem.".

by | March 12, 2024

Filed Under Bycatch | Environment | Pollock | Trawl

Will highlight the fishery’s “longstanding commitment to improvements and innovations” in minimizing bycatch

Alaska’s pollock fishery has partnered with Dallas, Texas based RCOMM Strategies to “build trust with stakeholders.”

It’s led by Sergio Rogina who states: “Throughout my career, I’ve partnered with a wide range of brands – including the U.S. Army, USAA, BAE Systems, Verizon, Mattel, Dell, Samsung and ExxonMobil – to create programs and craft messages that have garnered trust, engagement and support.”

“Strategic communication begins with insight. It requires an understanding of the challenges we need to address, the stakeholders we need to engage, and the internal and external factors we need to consider. Only then can we determine the perceptions, attitudes and behaviors we need to shift, and the outcomes that demonstrate success.”

sergio Rogina, rcomm strategies

LW: It will be interesting to see if the topic of bycatch by Alaska pollock trawlers will be included among the “attitudes and behaviors we need to shift.”


Alaska Pollock Fishery Forms New Advocacy Partnership
Alaska Pollock Fishery Alliance aims to promote responsible fishery management 
ANCHORAGE, ALASKA [March 7, 2024]

A coalition of fishery stakeholders has formed a new group – the Alaska Pollock Fishery Alliance – to promote the responsible management and harvesting of wild Alaska pollock.

The Alaska Pollock Fishery Alliance builds on the fishery’s recognition as one of the most responsible and best managed fisheries in the world. The group will reinforce the fishery’s longstanding commitment to research and science-based approaches that help ensure a healthy fishery and healthy marine ecosystem in the Eastern Bering Sea. In doing so, it will help ensure that all constituents have an accurate understanding of the Alaska pollock fishery.

“The Alaska Pollock Fishery Alliance brings an important perspective and united voice to the conversation about how to responsibly manage Alaska’s commercial fisheries and the Eastern Bering Sea marine ecosystem,” said Eric Deakin on behalf of the Alliance’s united industry leaders. [Deakin is CEO of the Native Alaska CDQ group, Coastal Region Research Fund in the Kuskokwim region.] “We’re committed to approaches that are supported by research and backed by science. We welcome honest and open dialogue that supports healthy fisheries for all species and supports the communities that rely on the Bering Sea and its resources for their wellbeing.”

The group will highlight the fishery’s longstanding commitment to improvements and innovations in minimizing incidental catch, its support for additional gear research, and its work with state and federal regulators and scientists to continually improve data collection to better understand fishing and climate impacts to the Eastern Bering Sea marine ecosystem.

The Alaska Pollock Fishery Alliance will also highlight the fishery’s significant economic impact nationally, regionally, and locally. The Alaska pollock fishery is the second largest fishery in the world, supporting nearly 30,000 jobs across the U.S. Further, it serves as a vital economic resource for programs, education, infrastructure, and investments for 65 coastal western Alaska communities through the Community Development Quota (CDQ) program.

The Alaska Pollock Fishery Alliance represents a broad range of stakeholders including fishery processors, fishing vessel operators, and customers, as well as Alaska community and economic development organizations. Its work will be guided by a committee of pollock trade associations, harvester companies, customers, and CDQ program representatives, as well as science and policy experts with strategic guidance from the Association of Genuine Alaska Pollock Producers’ (GAPP) board of directors.

Contact: Sergio Rogina at Srogina@rcommstrategies.com

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About Laine

Laine Welch has covered the Alaska fish beat for print and radio since 1988. She also has worked “behind the counter” at retail and wholesale seafood companies in Kodiak and on Cape Cod.


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